Born blonde ... turning brown ... considering red.
Sounds very wacko. If recruitment tools like this are being used at church, imagine all the other contexts this kind of stuff is taking place in. Maybe I'm a little retro (and about some things I am), but an attempt to ape popular culture or be overly familiar and be my "pal" to draw me into greater involvement at Church would really turn me off. I responded to the opposite approach, one demonstrating a degree of intellectual rigor -- scriptural analysis, historical context, etc. But I'm bookish.
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